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A TikTok sound might just be the best marketing Jet2 never paid for. The airline’s viral “Nothing beats a Jet2 holiday” trend has exploded across social media, pushing the brand into a whole new level of visibility, especially with younger travellers.
Jet2 has since reported a major surge in demand, carrying over 750,000 more passengers this summer compared to last year, with analysts noting that the TikTok wave played a real role alongside the airline’s increased routes and competitive pricing.
One viral sound, millions of plays, and suddenly Jet2 is everywhere, online and in the skies. Social media remains undefeated.